About Us
We’re on a mission to save your microbiome. Because when you feed your inner ecosystem, your whole health thrives.
LOAM is a new DTC health company engineering the next generation of microbiome-supportive products, powered by precision fiber technology and backed by clinical research.
Founded by Dr. Karan Rajan, LOAM launched in October 2025 with one goal: to make gut health modern, digestible, and taboo-free.
About the Role
As Head of Growth, you will own the performance layer of the business - managing paid acquisition, retention marketing, funnel optimization and data-driven growth experimentation. You’ll work closely with the VP of Marketing, who leads creative direction, brand voice, and content strategy, to ensure seamless collaboration between storytelling and performance.
This is a fully remote position (North America preferred) with cross-functional collaboration across marketing, operations, and CX. This role reports to our Founder & CEO and is a highly analytical, executional role for a builder who loves data, testing, and optimization.
Primary Responsibilities:
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Own all Performance Marketing and Acquisition for the business - strategy, execution, and optimization for ROAS and CAC targets; test and scale new channels (influencer performance, affiliate, podcast, etc.); build and manage tracking dashboards and performance reporting to enable swift and effective consensus building and decision making
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Manage all conversion and funnel optimization - oversee landing page testing, A/B experiment designs and executions, and on-site conversation rate optimization; collaborate with the VP of Marketing and product teams to align creative testing with conversion data
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Own all Retention and LTV growth for LOAM - oversee email/SMS strategy and drive repeat purchases and subscriptions; partner with CX to identify churn drivers and improve retention; develop reactivation and win-back programs
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Build a scalable system and methodology for Growth - develop growth dashboards and analytics tracking, manage forecast builds, and translate data insights into clear and actionable recommendations for the team
Skills and Qualifications:
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4-7+ years of experience in growth or performance marketing for high growth DTC brands, preferably in consumer health/wellness or adjacent categories
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Deep experience in paid acquisition, lifestyle marketing, and funnel analytics
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Proven track record improving CAC:LTV and scaling acquisition efficiently
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Hands-on experience with Meta Ada Manager, Google Ads, Klayvio, Shopify, and Analytics platforms (Triple Whale experience a plus)
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Superior quantitative skills - you’re fluent in KPIs, testing, and cohort analysis
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Highly collaborative and knows how to build and scale teams as well as processes
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Genuine interest in tinkering and testing and an entrepreneurial no-job-too-small mindset
What We Offer
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Fully remote, flexible schedule
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Fast-growing brand with room to make a big impact
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Collaborative, mission-driven culture
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Product freebies
Does this sound like you? Send an email with your resume and portfolio to hello@loamscience.com, with the subject line "Head of Growth - [NAME]"
